Starting a Catering Business
Do you enjoy cooking for others? Is your buffet table a work of art? Are your parties the best in the neighborhood? Then catering may be a great career for you! It’s all here-from getting licenses and choosing the perfect name to developing menus and getting the word out. Seasoned food expert and caterer Joyce Weinberg covers all aspects of the catering business and shares her secrets to success with you, including how to: Choose a specialty-fancy fundraisers, company and family picnics, or romantic weddings Learn the ropes before you start your business Create a marketing plan that gets your company noticed by all the right people Find clients and generate repeat customers The Everything Guide to Starting and Running a Catering Business is all you need to make your passion your profession! Joyce Weinberg is a seasoned food industry professional with twenty years of catering and restaurant management experience. She designed and managed her own acclaimed restaurant and catering company, Beyond Measure, in Philadelphia. She founded New York Food Tours & Events, a Manhattan-based food tour and guided tasting-event business. Ms. Weinberg lives in New York, NY.
Caterers have to be good at a lot of things; from cooking to selling to precise planning.
They must have people skills in spades in order to fulfill their role of buyer, seller, employer,
and planner. Catering is an all-encompassing profession. It utilizes all of your abilities,
both physical and mental. If you have a passion for food and for making people happy, you
may well be suited to running your own catering business.